Privacy policy

Privacy Policy

Official Tarte Cosmetics

Last updated: January 2026

Official Tarte Cosmetics (“we,” “us,” or “our”) operates the website officialtartecosmetics.com (the “Site”). This Privacy Policy describes how we collect, use, and share your personal information when you visit, interact with, or make a purchase from our Site, or communicate with us via email, SMS, or other messaging services.

1. Personal Information We Collect

Information You Provide Directly

When you interact with our Site or services, we may collect:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order and payment details

  • Account information

  • Messages you send to customer support

Automatically Collected Information

When you visit our Site, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages viewed and interactions

  • Referring URLs

  • Cookies and similar tracking technologies

2. How We Use Your Information

We use your personal information to:

  • Process and fulfill orders

  • Communicate with you about purchases, shipping, and returns

  • Provide customer support

  • Send marketing emails and SMS messages (with consent)

  • Send abandoned cart reminders

  • Improve our website, services, and customer experience

  • Prevent fraud and ensure security

  • Comply with legal obligations

3. Email Marketing

By providing your email address, you consent to receive:

  • Promotional emails

  • Product updates

  • Special offers

  • Order-related notifications

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by contacting us at
support@officialtartecosmetics.com.

Transactional emails (such as order confirmations) may still be sent.

4. SMS & Messaging Marketing

By opting in to SMS or messaging communications, you consent to receive:

  • Marketing messages

  • Promotional offers

  • Cart reminders

  • Order updates

Message frequency varies.
Message & data rates may apply.

Consent to receive SMS messages is not a condition of purchase.

You may opt out at any time by:

5. Abandoned Cart Messages

If you provide your phone number or email and leave items in your cart, we may send reminders via email or SMS. These messages are sent only when permitted by law and applicable consent requirements.

6. Third-Party Data Sharing

We may share your personal information with trusted third parties to help us operate our business, including:

  • Shopify (our ecommerce platform)

  • Payment processors

  • Email and SMS marketing platforms (such as Klaviyo)

  • Analytics and performance tools

  • Shipping and fulfillment providers

These third parties may access your information only to perform services on our behalf and are required to protect your data.

We do not sell your personal information.

7. Location Tracking & Location-Based Services

We may collect approximate location information (such as IP-based location) to:

  • Improve site functionality

  • Personalize content and offers

  • Detect fraud or security issues

We do not collect precise GPS location data without explicit consent.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember preferences

  • Analyze traffic and usage

  • Deliver targeted advertising

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

9. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal and regulatory requirements

  • Resolve disputes and enforce agreements

10. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Request corrections

  • Request deletion

  • Withdraw consent for marketing communications

To exercise these rights, contact us at
support@officialtartecosmetics.com.

11. Security

We take reasonable measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Official Tarte Cosmetics
📧 support@officialtartecosmetics.com
🌐 officialtartecosmetics.com